A font created by fresh produce; a new rock anthem out of the Razorback state; and hip-hop in the aisles are among the six winners in the third “My Co-op Rocks,” an online video and photo contest hosted by National Cooperative Grocers Association (NCGA).
My Co-op Rocks asked people to share all the reasons their food co-op rocks, and fans nationwide responded by firing up their cameras and unleashing their creativity.
“We're always eager to see how people will express their love for their food co-op and this year's entries continued to delight us, incorporating everything from song and dance, to special effects, to products, farmers, customers and employees,” said Robynn Shrader, chief executive officer for NCGA. “It's great to see all the reasons food co-ops matter and how they're making a difference in people's lives.”
Individuals submitted videos and photos Sept. 1 through Oct. 31, with voting continuing through Nov. 30. The public selected winners in two categories: Video and Photography.
Prizes were awarded to the top three entries in each category: first-place winners each receive an Apple iPad2 with WiFi (64 GB), second-place winners receive a $500 co-op gift card, and third-place winners receive a Bloggie Duo HD camera.
Wheatsville R.O.C.K.S. – Backed by beats and dancing that might inspire Lady Gaga, a co-op employee raps his way down the aisles.
Entrant: Shane Shelton
Co-op: Wheatsville Co-op, Austin, Texas
OMG! – The 2010 People’s Choice winner returns with a rap about the 100 or so reasons he loves his co-op.
Entrant: Natt McFee
Co-op: Hungry Hollow Co-op, Chestnut Ridge, N.Y.
Ozark Natural Foods – “This is how we do it in Arkansas!” declares a co-op employee over a Kid Rock-style beat with some impressive guitar work.
Entrant: Tony Gray
Co-op: Ozark Natural Foods, Fayetteville, Ark.
Congratulations also goes to Love in Bulk. Although technically rated third place in the Video category, its entrant was awarded second place in the Photography category and each entrant is only eligible for one prize.
Love in Bulk - Two people find lasting love in the bulk aisle of their local co-op.
Entrant: Mike Cuseo
Co-op Skagit Valley Food Co-op, Mt. Vernon, Wash.,
F R E S H – Using fruit as an entirely new font, one co-op fan spells out her love.
Entrant: Amy Neussl
Co-op: Astoria Co-op, Astoria, Ore.
Bananas!! – A photographer captures a quintessential moment of a toddler enjoying a banana in the co-op's produce aisle.
Entrant: Mike Cuseo
Co-op: Skagit Valley Food Co-op, Mt. Vernon, Wash.
Local Farmers – An artistic portrait captures the rugged image of one the co-op's local farmers.
Entrant: Patrick Kouba
Co-op: Viroqua Food Co-o, Viroqua, Wis.
For more details and to view all entries in the contest, visit www.MyCoopRocks.coop.