Welcome to the Co+nvergence exhibitor homepage, where you'll find information for NCG’s event for center store departments: grocery, refrigerated, frozen, body care, supplements. Be sure to bookmark this page to use as a central resource point for all things Co+nvergence. Watch your email and this page for updates from NCG.
Co+nvergence takes place on August 15, 2025, at the Saint Paul RiverCentre in Saint Paul, Minnesota.
How it works
Complete your registration (link below) and receive an immediate email confirmation that your registration has been received. Then watch your email for event updates.
What to know before registering
- Exhibitors are required to offer a show deal and must have the ability to ship products through UNFI or direct
- Be ready with the names of the people who will attend the event from your company
- Determine your company’s contribution to our event beneficiary, Project Potluck
- Have your company’s billing contact information ready
- Save 2%! Advance payment is strongly preferred for exhibitor participation and some day-of-show services (e.g., ice, electrical service)
- Within the registration process, exhibitors have the option to receive a 2% discount on the base sponsorship fee of $4,600 by using PayPal to make an immediate payment. Additional services, such as electricity, ice, extra tables, extra badges or lunch may also be paid for during registration
- All other sponsorship fees and event beneficiary donations are invoiced directly by NCG
- You must be current with NCG account balance amounts
- Payment does not guarantee your participation
- Exhibitors must have the ability to load, set up and break down display space. Basic display includes an 8-foot by 30 inch table within a 10-by-10-foot exhibit space
- New this year, we’re offing a lunch option! Be ready to indicate your attendees who would like to order lunch. Gluten-free, vegetarian and vegan options are available
NCG will notify any registrants if we are not able to accept your registration or if your organization has been added to our wait list. NCG reserves the right to accept or deny any exhibitors. If not accepted, fees will be refunded.
Co+nvergence exhibitor options
- Promoter Sponsor: $7,600
- Collaborator Sponsor: $6,500
- Supporter Sponsor: $4,600
Explore our sponsorship guide (pdf) to learn more about amplifying your visibility with conference attendees. Indicate interest for additional sponsorship opportunities during registration, or contact NCG directly to discuss.
Write show orders and capture leads
Exhibitors attending Co+nvergence are required to offer a show deal. Retail co-op attendees love show deals, plus they work great to spark purchases and increase volume.
Learn more about how you can make the most of show deals and leads capture, plus get an overview of the show deals process. Sign up and attend the Co+nvergence Show Deals; Maximize Your ROI webinar on Tuesday, June 3 at 12 pm Central.
Meet our 2025 event beneficiary: Project Potluck
Join NCG in supporting Project Potluck’s work to empower People of Color to build successful companies and careers in the Consumer Packaged Goods (CPG) industry. Explore the 2025 NCG Event Beneficiary information to learn more about how you can contribute.
Important dates
- Jun 3: Co+nvergence Show Deals; Maximize Your ROI webinar
- Jun 5: Start submitting show deals to Partner Co+nnection
- Jun 13: Registration closes
- Jun 20: Promoter level presentation and marketing assets due
- By Jun 27: Watch your email for your invoice from NCG
- Jun 30: Shipping information and table numbers available
- Jul 11: Due date to submit show deals
- Jul 14 – Aug 8: Show materials and non-perishable samples arrival window
- Jul 18: Invoice payment due
- Jul 21, 2 pm CT: Attend the Know Before You Go webinar. Register here.
- Aug 5 – Aug 12: Perishable samples arrival window
- Aug 14 afternoon; Aug 15 morning: Exhibitor load in
- Aug 15, morning: Partner education sessions (Promoter level)
- Aug 15, 12:30 pm to 5:30 pm: Vendor Showcase
- Aug 15, 5:30 pm to 6:00 pm Break down
- Aug 15, 6 pm to 9 pm: Co+nvergence party
- Aug 29: Post show online ordering closes for retail co-ops
- Sep 3: Watch your email for your show orders report
Resources
Questions? Contact us at vendorshowcase@ncg.coop.
- Vendor Showcase Sponsorship Guide (pdf)
- Co+nvergence 2025 Exhibitor Handbook (pdf)
- Co+nvergence 2025 Contract Terms and Conditions (pdf)
- Vendor Showcase Collaborator Details (pdf)
- Project Potluck 2025 Event Beneficiary Details (pdf)
- NCG National Store List (xlsx)
- SPINS Brand List, May 2025 (xlsx)
NCG Vendors Information | Focus on Fresh Information | Focus on Fresh Registration | Co+nvergence Information