Welcome to the Focus on Fresh exhibitor homepage, where you'll find information for NCG’s event for fresh departments: produce, meat and seafood, deli-prepared foods/food service, bakery, specialty cheese, floral. Be sure to bookmark this page to use as a central resource point for all things Focus on Fresh. Watch your email and this page for updates from NCG.
Focus on Fresh takes place on June 25, 2025, at the Saint Paul RiverCentre in Saint Paul, Minnesota.
How it works
Complete your registration (link below) and receive an immediate email confirmation that your registration has been received. Then watch your email for event updates.
What to know before registering
- Exhibitors must have the ability to ship products directly or through a distributor, or to offer services to co-op retail locations
- Be ready with the names of the people who will attend the event from your company
- Have your company’s billing contact information ready
- Advance payment is strongly preferred for base exhibitor participation and some day-of-show services (e.g., ice, electrical service)
- Within the registration process, exhibitors have the option to receive a 2% discount on the base sponsorship fee of $3,000 by using PayPal to make an immediate payment. Additional services, such as electricity, ice, extra tables, extra badges or lunch may also be paid for during registration
- All other sponsorship fees are invoiced directly by NCG
- Payment does not guarantee your participation
- Brokers registering on behalf of brands will need to know whether you or your client are paying for sponsorship. If the client is paying, you’ll need their billing contact info. Brokers may exhibit up to four brands in a single exhibit space
- Exhibitors must have the ability to load, set up and break down display space. Basic display includes an 8-foot-by-30-inch table within an 10-by-10-foot exhibit space
- New this year, we’re offing a lunch option! Be ready to indicate your attendees who would like to order lunch. Gluten-free, vegetarian and vegan options are available.
NCG reserves the right to accept or deny any exhibitors. If not accepted, fees will be refunded.
Focus on Fresh exhibitor options
- Promoter Sponsor: $6,000
- Collaborator Sponsor: $4,500
- Supporter Sponsor: $3,000
Explore our sponsorship guide (pdf) to learn more about amplifying your visibility with conference attendees. Indicate interest for additional sponsorship opportunities during registration, or contact NCG directly to discuss.
Register for Focus on Fresh 2025
Shipping information
To find information for shipping samples and show materials, download the Focus on Fresh Shipping Instructions document located under resources at the bottom of this page.
Write show orders and capture leads
Retail co-op attendees love show deals, and show deals work great to spark purchases and increase volume. At the Vendor Showcase, any exhibitor can offer a show deal on any type of product, plus capture leads.
Learn more about how you can make the most of show deals and leads capture. Watch a recording of the Fresh Show Deals: Maximize Your ROI webinar (password: 95FreshCo-ops). Slides from the presentation can be found at the bottom of this page under resources.
Submit your show deal now
To find detailed instructions for submitting your show deal, download the Focus on Fresh Show Deal Item Upload Template and Instructions document located under resources at the bottom of this page.
Meet our 2025 event beneficiary: Project Potluck
Join NCG in supporting Project Potluck’s work to empower People of Color to build successful companies and careers in the Consumer Packaged Goods (CPG) industry. Explore the 2025 NCG Event Beneficiary information to learn more about how you can contribute.
Important dates
- May 19-Jun 18: Show Materials and non-perishable samples arrival window
- May 29: Promoter level presentation due
- By May 30: Watch your email for your invoice from NCG
- May 30: Due date to submit show deals
- May 30: Shipping information and table numbers available
- Jun 05: Know Before You Go webinar. Register here.
- Jun 17-23: Perishable samples arrival window
- By Jun 20: Watch your email for your invoice from NCG
- Jun 20: Invoice payment due
- Jun 24 afternoon; Jun 25 morning.: Exhibitor load in
- Jun 25, late morning and early afternoon: Partner education sessions (Promoter level)
- Jun 25, 2 pm to 5 pm: Vendor Showcase
- Jun 25, 5 pm to 5:30 pm: Break down
- Jun 25, 5:30 pm to 9 pm: Focus on Fresh party
- July 9: Post-show online ordering closes for retail co-ops
- July 14: Watch your email for your show orders report
Resources
Questions? Contact us at vendorshowcase@ncg.coop.
- Vendor Showcase Sponsorship Guide (pdf)
- Focus on Fresh Exhibitor Handbook (pdf)
- Focus on Fresh Shipping Instructions (pdf)
- Focus on Fresh Maximize Your ROI with Show Deals Presentation (pdf)
- NCG National Store List (xlsx)
- Focus on Fresh Exhibitor Handbook (pdf)
- Focus on Fresh Show Deal Item Upload Template and Instructions (xlsx)
- Focus on Fresh Terms (pdf)
- Focus on Fresh Safety and Event Waiver (pdf)
- Project Potluck 2025 Event Beneficiary Details (pdf)
- Focus on Fresh 2025 Exhibitor Table Numbers (xlsx)
NCG Vendors Information | Focus on Fresh Information | Focus on Fresh Registration | Co+nvergence Information