WE Market Co-op

Founded in 1974, Whole Earth Market Co-op (WE Market Co-op) is located on Main Street in downtown River Falls, Wisconsin. We are committed to connecting our member-owners to the best products we can offer with a focus on local production.

River Falls' proximity to excellent small scale farms allows us to offer incredible local produce. Whole Earth Market Co-op has an in-house coffee roasting operation that allows us to provide very fresh coffee to our member-owners as well as wholesale accounts.